News & Ideas

Today, cloud services such as software-as-a-service (SaaS) has proven its value to organizations and consumers. We all use some form of SaaS everyday from our phones, while from home and at work, but when choosing a SaaS solution for your company the thousands of specialty vendors makes the choice much more complex than ever before.

Navigating this complexity is easier with a consultant who can walk you through the options. Having 20+ years of experience, we can help small businesses, nonprofits, and enterprises look at their options and choose the best cloud-based tools to solve their needs.

Marketing Minds take a look at campaign structures and how organization fail to get the most out of their efforts. Get advice and learn from others mistakes in this week's episode! Continue Reading»

An overview of new University Pages on LinkedIn for page administrators. In particular, I like the way some schools are using LinkedIn to visually show the career path alumni take.

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Learning Management Systems (LMS) is one of the fastest growing software sectors over the last decade. It is now a billion dollar plus industry with hundreds of offerings. Below is a look at the most popular options...

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Katie is an 8th grade math and Algebra teacher at a public school in Raleigh, NC. She explains the issues she was having with traditional teaching methods and how a "flipped classroom" model helped her engage her classroom and personalize instruction for different learning styles.

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Google Apps for Business is a suite of online tools built to help you and your employees communicate and collaborate more effectively. You get email, video meetings, documents and more – and access to them from anywhere, anytime, on any device.

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We all know that marketing is dramatically transforming. There are a dizzying array of digital channels and devices to reach potential customers. These changes have made it both easier to reach consumers and also incredibly more complex for marketers to get their job done each day.

A day in the life of a marketer was so much simpler when you only needed to decide between allocating your budget between print, radio and TV. Now you need to decide between: Email, Display, Search, Facebook, Twitter, YouTube, Tablets, Smartphones, Online videos, Crowd Sourcing, Websites, E-commerce, etc! It can be exhausting!

Published on Sep 25, 2013: Brian Wade, VP of Email Products at ExactTarget, and some special guests highlight email products in the ExactTarget Marketing Cloud at Connections 2013. Continue Reading»

When evaluating a customer relationship manager provider (CRM) for your enterprise and sales team make sure that your prospective vendor offers the following. If you are not sure, contact us and we’ll investigate for you.

- Accounts & Contacts
- Task, Event and Opportunity Tracking
- Integration with Outlook and Gmail
- Mobility
- Customizable Reports
- Lead Scoring, Routing and Assignment
- Email Templates
- Workflow & Approval Automation
- Integration with your corporate website via APIs
- Custom App Development
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It's a very exciting time for education. See how some educational institutions are using digital publishing to engage students, alumni, sports fans and their entire campus communities. Publishers have developed beautiful and interactive tablet content with the Adobe Digital Publishing Suite, reaching a wide audience with engaging content.



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When evaluating a new email service provider (ESP) for your enterprise make sure that your prospective vendor offers the following. If you are not sure, contact us and we'll investigate for you.

- Easy to use Campaign Management
- Consolidated Master Database
- Automated Lead Nurturing Campaigns
- Security for your Data
- Deliverability and Uptime

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