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Email Marketing

Email is undeniably a powerful tool for relationship building. It has become an integral part of our lives. Mobile adoption has made it possible to reach friends, customers and prospects wherever they are and at any time of day. At work, shopping, or on the ball field watching our kids, we are all digitally connected.

For B2B and B2C marketers, Email Marketing can be that essential tool to convert a lead into a customer or a customer into a brand champion. Optimizing your email marketing for this result is critical. Mass emails sent by marketers in a “spray & pray” approach will instead create a poor customer experience and hurt your ROI.

Successful email marketers are now using more sophisticated cross-channel approaches with data capture and analytics at the core of their processes. This data gives them the information they need to understand how their customers are using email, social media and their websites as well as the device they are accessing their campaigns from.

It is an exciting time for marketers. Data capture and analytic tools are now more readily available from numerous SaaS providers. There are now so many solutions offered by niche companies that the evaluation process can be overwhelming and potentially lead you down an expensive path with little ROI.

When looking for a technology solution, try to look for SaaS providers that offer cross-channel marketing capabilities that help to minimize the complexities of managing the multitude of channels you are active with.

We have 10+ years helping marketers do what they do best. Let us craft a customized solution for your organization’s needs. We can design, setup and implement email marketing systems for your business and provide the ongoing support needed for creating your email campaigns. Let us help you build stronger relationships with your prospects and customers.