News & Ideas

Alchemy Properties contracted us to photograph this upper east side luxury condominium in NYC, the Isis Condominium. This luxury condo is surrounded by stunning views and terraces. We photographed it in all lights - morning, late afternoon and dusk - to give the potential buyer a better feeling for this extraordinary property. Also see the website we designed and produced for them: www.IsisCondo.com
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The National Association of Realtors reports that 89% of home shoppers use the internet for research. Many choose properties they want to visit before ever speaking to their broker. This observation is instructive for real estate developers: Developers must have an online marketing strategy in place or risk... Continue Reading»

Daron Rosenberg Creative LLC has helped successfully market 26 residential real estate properties in the New York Tri-State area by providing a wide range of services including photography, website design and integrated marketing campaigns. We offer the perfect blend of traditional high-end quality design and expertise in the latest online marketing strategies to maximize your brand impact and achieve your revenue goals... Continue Reading»

A tired town is getting a big boost from this major revitalization project. The Pegasus Group and Ironstate Development has designed and in the process of developing a vibrant community with what will include 3,500 residences and retail shopping. Daron Rosenberg Creative is contracted to photograph each major phase of the project. Continue Reading»

This project has been a joy to work on. As a Creative Director and owner of a Design firm, it is particularly rewarding to be able to craft a complete package of design collateral for a new business. That has been the case for us with Griffin Court Condominium at 800 Tenth Ave in NYC, Alchemy Properties’ newest luxury condo between 53rd and 54th in Manhattan.
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WOW! Another excellent project for our group to work on. The Isis Condominium, at the corner of 2nd Ave and 77th Street, is one of Alchemy Properties newest boutique condominiums. The building design and interiors are stunningly beautiful and the location in the heart of the upper east side is self explanatory. Our contribution has been to design the full package of print and online collateral as well as manage ongoing upgrades to the website as the marketing and sales efforts progress. Continue Reading»

It was cold, windy and icy on top of the unfinished rooftop but we were out to capture some of the great views you get from Griffin Court. Depending on which building you are in, you can get views of the Empire State Building or of the Time Warner building. Pretty magnificent on a clear night.


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While the building is still under construction, we've finished the identity design work, producing a beautiful classic logo. To get an early start on the marketing efforts, we have also designed signage to wrap around the entire end of the block, 53rd, 10th Avenue and 54th streets. Each panel is packed with information about the building, renderings and contact information. Continue Reading»

The Merrion Condominium is a meticulously refurbished pre-war building on Manhattan’s Upper West Side. Alchemy Properties & Urban American asked Daron Rosenberg Creative to design a website for The Merrion that would put a fresh face on an older historic building. Surrounded by fine boutiques and museums, The Merrion is made up of 27 one, two, three and four bedroom floor plans ranging from 766 to 4,051 SF and priced from $831K to $3.5M
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Alchemy Properties' Hudson Hill Condo at 462 West 58th Street is sweet! The building’s contemporary architecture and connotations within the name helped drive our identity development work for it. Very few buildings in NYC are built with a warm wood façade, so that was a winning attribute to highlight throughout all marketing materials. Continue Reading»

In keeping with The Reserve’s serene neighborhood feeling, we designed the website for the Pegasus Group to reflect the sense of community throughout. Living spaces designed for young professionals and empty nesters alike, The Reserve is unique in the fact that it is located five minutes from the charming town of Montclair and less than 30 minutes from the bustling city lights of Manhattan. Continue Reading»